While most premium tortilla chip brands are declining, Mi Niña is growing — outperforming the category average in every key market.
+9%Nationwide Growth
+8%Northeast Growth
$12M+Top SKU Sales
Top 4of Top 20 SKUs
Total US xAOC / MULO · 52 Weeks Ending 05/17/25
NATIONWIDE PERFORMANCE
Indexing above the +7% category average
Contributing growth in a struggling category
Innovative flavors driving demand
Brand Growth vs Prior Year — Total US xAOC/MULO
— — — Category Avg +7%
Mi Niña vs Category Average
2pts above category average · outperforming
Horizontal Brand Comparison
Mi Niña Growth
+9%
29% above the +7% category benchmark
Category Average
+7%
Total US xAOC/MULO premium tortilla chips
Declining Brands
5 of 7
Most competitors shrinking in this space
Siete (PepsiCo)
+33%
Boosted by PepsiCo acquisition resources
Northeast Region Food · 52 Weeks Ending 05/17/25
NORTHEAST REGION
Indexing above the +5% regional average
Non-DSD brand achieving positive growth
Innovative flavors outpacing legacy brands
Brand Growth vs Prior Year — Northeast Region
— — — Regional Avg +5%
Mi Niña vs Regional Average
3pts above regional average · 60% higher
Nationwide vs Northeast — Mi Niña vs Competitors
Mi Niña NE Growth
+8%
60% above the +5% NE category average
NE Category Average
+5%
Northeast Region Food benchmark
Declining NE Brands
4 of 7
Category headwinds remain strong regionally
Non-DSD Advantage
✓ Pull
Growing without direct store delivery — pure consumer pull
Northeast Region · 52 Weeks Ending 03/22/25 · SPINS Data
TOP 20 SKU RANKINGS
4 of the Top 20 Premium Tortilla Chip SKUs
Driving category growth with innovative flavors
More than double the $/ACV of the 2nd best brand
Mi Niña SKU Revenue — Northeast Top 20 Rankings
Mi Niña SKUs in Top 20 — Detail
Rank
SKU
Revenue
Bar
Growth
$/ACV
#1 SKU Revenue
$12.1M
Sea Salt Assorted — Rank #1 in category
Top 4 Combined
$19.6M
Combined revenue across Mi Niña's top 4 SKUs
$/ACV Leader
$198
Sea Salt 10.1oz — highest velocity in top 20
Breakout SKU
+275%
Sea Salt 12oz VLCN — explosive new growth
100% de Maiz · Non-GMO Verified · Gluten Free
JUST THE BEST TORTILLA CHIP.
Made with organic white corn. No preservatives. 0 trans fat. No cholesterol. Mi Niña's commitment to quality shows in every data point — and every bite.